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Madar Group

Foreve

Our History

Madar Group is a group of manufacturing and distribution companies specialized in detergents and consumer products for home care, personal care, childcare and cosmetics.
The Group was founded in 1986. It has a wide range of registered brands in the fields of detergents, liquid soap, hair care products, household detergents, baby diapers, cosmetics among others. The Group always sat the goal of achieving the highest quality while preserving the environment, and ensuring the compatibility of its products with international standards and specifications.

Our Future Vision

We endeavor and work hard to be a global pioneering leader in detergent, personal care and health care products and to meet the needs of our customers and partners to be the first choice for all.

Our Mission

To offer our customers and partners best highest quality of detergents, personal care and health care products, for excellent prices through the adoption of the best international practices in production, marketing and digital technologies, and attracting multinational competences and expertise and integrating them with our deep family roots to diversify and expand our investments economically and globally.

Our strenuous and continuous effort to develop and build on our operational expertise and successes is our blueprint for achieving our vision to grow our business whilst decoupling our environmental footprint from our growth and increasing our positive social impact. This is obvious through Madar Group work within the framework of sustainable living and environmental conservation.

We are committed to provide rich and diversified range of products that meet consumers’ needs and satisfaction. We are further keen to enhance our strong relationships with emerging markets as major hub in our current and future growth plans. These plans, which derive their development ideas from consumer inspiration and needs, help us make a big difference in our surrounding.

“We are well aware of the challenges facing the world and believe that business must make a tangible and positive contribution to addressing them. We are convinced that we can participate in creating a more equitable and sustainable world for all of us through this duty.”

Who are we

We are a regional leading Group in the detergent industry pursuing it business goals together with its sponsorship of sustainable living and adopting initiatives that promote conservation culture and natural resources. More than 15 million households use Madar products on a daily basis to keep the personal cleaning, clean their clothes and households.

We always strive for innovation and development. Obtaining the ISO 9001-2008 and 22716 certificates translate our keenness to maintain the highest quality standards. Our numerous and varied products reflect the diversity of our brands and give us a unique position in consumer choices, a trust we cherish and always strive to establish.

Diversity provides consumers with the products they need from laundry detergent, hair care products, personal hygiene products, and daily home care products at competitive prices and with high quality.

Our goal is to bring our products to the home of every family, supported by a number of our leading brands in the world, including Madar washing powder,Noura liquid, Matiz, Can, Get, Bonny diapers and others.

Brands have spread regionally and gained consumers’ confidence because they are designed to meet the needs of different segments of consumers.

Our values

  • Customers: They are the core of our basic business for all our decisions and actions.
  • Integrity: Work faithfully, and responsibility.
  • Commitment: Commitment to ethics and business principles to maintain credibility with dealers.
  • Initiative and innovation: Creation of new methods of work to keep pace with the scientific and technical development to achieve on-going improvement.
  • Professionalism in work: We promote accuracy and excellence in work performance and decision-making in a scientific methodological manner.
  • Sustainability: Work for the safety and health of our customers, employees and environmental protection.
  • Family work: Commitment to family decision unity and joint action to be the compass of future generations.
  • Teamwork: We depend in our success on the cooperation and efforts of all staff and teamwork spirit.

Sustainable Living Plan

We recognize that our grow and expand must not be at the expense of people well-being, the environment and it’s natural resources. We believe that growth based on sustainable development is the ideal model for our business.

This concern leads us to design our business model so that the environmental sustainability is the hub of its operational and development plans. A model in which we are careful not to associate our growth with a negative impact and are keen to increase our positive social impact.

Our core objectives within the Living Sustainability Plan include

➣ Constant search for sources of raw materials that enhance the sustainability of living and the best ways to people living.

➣ Constant commitment to raise awareness among employees, suppliers and community members of consumer practices and habits that promote
environmental sustainability.

➣ Work with suppliers that adopt measures that support environmental sustainability plans.

➣ Support initiatives that achieve balance between using the natural resources and conserve them for future generations.

Our Certificate

The Group obtained the ISO 9001-2008 certificate. Its procedures keep abreast with the latest quality standards and meet all needs of consumers. It also received the quality certificate 22716 for the year 2007 which is the global certificate specialized in the fields of personal care and cosmetics.

A firm partnership for a better future

We are keen to establish lasting and established partnerships with our customers, suppliers and agents to achieve common goals that contribute to the well-being of all and provide a better future.

© Copyright - MadarGroup - 2018
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